McDonald’s finally contemplating kale in 2015 feels a lot like your awkward uncle starting to say “bae,” but it seems like that’s what’s happening: A restaurant industry publication reported in March that kale will be an ingredient in a yet-to-be-revealed McDonald’s product within the year.
According to Nation’s Restaurant News, McDonald’s wouldn’t confirm or deny the reports, saying only that “we’re always looking at new and different ingredients that [our customers] may enjoy.” But an industry analyst said that the leafy green should be making its way into at least some stores later this year. It could be a step toward the burger chain attempting healthier offerings — they’ve also said they’re done with chicken raised with antibiotics — or just an attempt to capitalize on a trend and stave off further declines in sales.
But here’s my question: What specifically might the Golden Arches have planned for America’s trendiest veggie?
I think this McDonald’s ad from earlier this year makes it pretty clear that we’re not getting kale on a Big Mac. The Bold Italic wonders if kale chips might make an appearance on the dollar menu. My prediction is that it will be incorporated into a new entry in the token smoothie category, but at least one fellow Spright editor has her money on a straight-up salad. Or — gasp — a veggie burger? Place your bets now!